
Transforming a dated website into a modern hub for information about biosimilar medicines
We designed a new website to help the advocates for generic and biosimilar medicines and drive engagement with their users and bring their brand to life.
We conducted a series of five rapid prototyping workshops as part of a website redesign effort to align teams on content needs, hierarchy, and functionality for key templates.
Identify all pages that need layout assistance.
Identify all content/functionality required on each page.
Determine hierarchy/layout for each content type.
As Lead UX Strategist on the project, I designed and facilitated the rapid prototyping workshops and collaborated with design to translate rough sketches to wireframes.
These workshops were spread out over four weeks in 2019, with wireframes following in an agile fashion afterward.
Pencil, Paper, Markers, Post-it’s, Microsoft Teams
During the website redesign kickoff meeting, we were able to uncover the understanding that many business units within Walden wanted to see their content prioritized on the homepage. Because of this, we proposed the rapid prototyping workshop to get as many thoughts from the wider stakeholder audience while also minimizing the need for time-consuming revisions.
We had identified a very large group of interested (and relevant) parties for the homepage workshop, 17 people to be exact.
We were initially concerned that it would be particularly hard getting people to buy in to the workshop and actually put forth ideas, because they were all hyper-fixated on their sections of the site.
In order to make sure there were no missing pieces of content/functionality accounted for on the homepage, we set up a whiteboard to collect any content and functionality requirements for the page as guidance for the group during the rest of the workshop.
For the actual prototyping exercise, we divided the group into 3 sections, with each group including one person from each business unit to ensure the thoughts identifed are diverse within each group.
Once the rapid prototypes were created, each group designated one person to present their prototype to the rest of the attendees to facilitate a conversation about the merits of each prototype, and possible features/content to include in the final wireframes.
As we discussed the different options available, we converged on one unified theme that merged the best ideas from each prototype rather naturally,
Once the session was over, we sent the notes for the session out to the entire team (including key stakeholders who were unable to attend), and began working on the functional wireframes for the team's review.
To refine our process and improve over time, we conducted a retrospective post-workshop to find out what worked, what didnt, etc.
Since this workshop was such a successful method of condensing multiple opinions and finding consensus quickly, we used this approach for each of the subsequent templates as well.
We designed a new website to help the advocates for generic and biosimilar medicines and drive engagement with their users and bring their brand to life.
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